Its iconic brand HEINZ aims to become the first sauce brand to develop a sustainable paper-based bottle in collaboration with Pulpex
HEINZ, maker of the world’s favorite ketchup and condiments, is partnering with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainable wood pulp. Innovating with its iconic ketchup bottle, HEINZ is the first sauce brand to test the potential of Pulpex’ sustainable paper bottle packaging for its world-renowned condiment line.
This press release is multimedia. View the full press release here: https://www.businesswire.com/news/home/20220509006068/en/
HEINZ, maker of the world’s favorite ketchup and condiments, is partnering with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainable wood pulp. (Photo: BusinessWire)
For The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz” or the “” Company”, this collaboration is the latest step in its journey to reduce its environmental footprint. It advances the company’s ambitions to packaging, in that it aligns with its goal of making all packaging globally recyclable, reusable or compostable by 2025. It is also an innovation that will help Kraft Heinz achieve net zero greenhouse gas emissions by 2050.
HEINZ and Pulpex are developing a prototype to test how the breakthrough innovation could be used for HEINZ tomato ketchup bottles and other packaging formats in the years to come. Current data from Pulpex indicates that the carbon footprint of Pulpex bottles is significantly lower than that of glass and plastic, bottle by bottle. Once used, they are also expected to be widely and easily recyclable in waste paper streams.
“Packaging waste is an industry-wide challenge that we must all do our part to address,” said Kraft Heinz CEO Miguel Patricio. steps to explore sustainable packaging solutions across our brands at Kraft Heinz, giving consumers more choice. This new HEINZ bottle is an example of how we are applying creativity and innovation to explore new ways to deliver consumers the products they know and love while thinking sustainably.”
The next step in the process will involve prototype testing to gauge performance before testing with consumers and bringing the bottle to market.
“We hope to bring this bottle to market and be the first sauce brand to offer consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options,” said Rashida La Lande, EVP & Global General Counsel and Chief Sustainability and Corporate Affairs Officer at Kraft Heinz. “We look forward to continuing to discover more sustainable packaging for our beloved and iconic brands.”
“We are thrilled to be working with HEINZ to bring our patented packaging technology to such a famous name in food and we are excited about the potential of this collaboration,” said Scott Winston, CEO of Pulpex. “We believe the scope for paper-based packaging is huge, and when big global names like HEINZ embrace this kind of innovative technology, it’s good news for everyone – consumers and the planet. ”
The pulp-based bottle would become the newest option available to HEINZ tomato ketchup fans, joining HEINZ’s signature recyclable glass bottle and plastic bottle, as well as plastic squeeze bottles with their 30% recycled content. (only available in the EU) and 100% recyclable caps.
About the Kraft Heinz Company
We lead the transformation of The Kraft Heinz Company (Nasdaq: KHC), inspired by our purpose, Let’s make life delicious. Consumers are at the center of everything we do. With net sales of approximately $26 billion in 2021, we are committed to growing our iconic and emerging food and beverage brands globally. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-focused product platforms. As global citizens, we are committed to having a sustainable and ethical impact while helping to feed the world in a healthy and responsible way. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.
Pulpex Limited is a sustainable packaging technology company offering the world’s first patented, customizable single mold paper bottle, made from responsibly sourced FSC certified wood pulp. Pulpex Ltd is a collaboration between Pilot Lite Group and Diageo PLC. Pilot Lite is a pioneer and global leader in venture capital management that invests directly in corporate intellectual property and converts it into self-sustaining, revenue-generating businesses. Diageo is a global leader in alcoholic beverages with an exceptional collection of brands sold in more than 180 countries around the world. For more information, visit https://www.pulpex.com/ or contact [email protected]
This press release contains a number of forward-looking statements. Words such as “achieve,” “aim,” “align,” “become,” “believe,” “develop,” “explore,” “help,” “hope,” “indicate,” “progress,” “provide,” “test,” “will” and variations of these words and similar future or conditional expressions are intended to identify forward-looking statements. These statements are not historical facts and are based on Kraft Heinz’s current beliefs, expectations, estimates and projections. These forward-looking statements are subject to a number of risks and uncertainties, many of which are difficult to predict and are beyond Kraft Heinz’s control, which could cause actual results to differ materially from those set forth in the forward-looking statements. These factors include, but are not limited to, Kraft Heinz’s ability to achieve the objectives and anticipated benefits of the collaboration and the risk factors set forth in Kraft Heinz’s filings with the Securities and Exchange Commission, including the most important of Kraft Heinz. recently filed an annual report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Kraft Heinz disclaims any responsibility and assumes no obligation to update, revise or remove any forward-looking statements contained in this press release, except as required by applicable law or regulation.