Cocktail hour? This company is looking to shake things up with flavored liqueurs

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Sure, you can still use its tequila to make an age-old margarita, but one Florida-based beverage company is betting you’d like to drink its brand neat or on the rocks.

Based in Fort Lauderdale Splash Beverage Group Inc. SBEV offers its SALT tequila beverage brand in a variety of flavors to help satisfy what it sees as a growing consumer trend to choose premium flavored liquors. Just as you can buy flavored vodka, among other things, Splash offers its SALT tequila in salted chocolate, citrus, and berry varieties.

Tequila, too, comes in all sorts of flavors on the market with big names like Jose Cuervo (Bcle SAB of CV) BCCLF and Hornitos (Suntory Beverages and Foods) STBFYamong several others, offering multiple varieties of flavors and aging profiles.

According to the Small Caps Daily website, such growing demand for flavored alcohols would help a beverage industry that is otherwise largely suffering from supply chain issues and inflation. Splash could benefit from such robustness with its SALT range.

The Splash vision for SALT? To design a drink for today’s discerning consumer and inspire and break away from traditional tequilas using a tastier approach, which today’s consumers crave, according to the company.

The SALT line of tequila joins the company’s Copa di Vino wine by the glass, Pulpoloco sangria and non-alcoholic TapouT performance drink brands.

Distribution could be the key

Splash recently signed a number of distribution deals to help get its brands into stores and into the hands of consumers. One of the most important was the decision at the end of last year to partner with AB InBev BUD subsidiary, AB One, to help boost Splash brand profiles in major East and West Coast metro markets.

More recently, the company has signed other distribution agreements with Walmart Inc. WMT and Kroger Co. KR.

Led by a beverage industry leadership team that includes CEO and Chairman Robert Nistico, a former executive of Diageo WD, Splash reported revenue of $2.83 million for the quarter ended September 30, 2021, up more than 300% from the same quarter a year earlier. The company reported a loss of $23.2 million from continuing operations in the nine months to September 30, 2021.

The company is also aiming to exit its current stock exchange. Such listing will help further develop the Splash Wallet, says Nistico.

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Photo credit: Nick Fewings on Unsplash