LONDON (CelebrityAccess) — Digital services company Songular has announced the launch of its new label, Other Projects. The launch is part of an expansion that sees Songular improving its streaming strategy and campaign management.
Coming from Hype Lab, Kia Augustine was hired as Audience Development Manager, where she was a social media specialist working with Arlo Parks and Glass Animals.
Joe Blais, who joined Songular three months ago, will assume the role of A&R/Label Manager at Other Projects. He has played a key role in signing and developing artists since coming on board.
According to the press release, Songular/Other Projects Founder and Director Sam Lee said, “We have always sought to empower our artists and their teams with the insights and strategy they need to build and monetize with success their fan base in a sustainable way. These moves are a natural next step in helping us achieve that goal, while giving us more opportunities to work with artists we love in an even more effective way.
Songular’s list includes Young T & Bugsey, Zara Larsson, Joji, DC Fountains, Obongjayar, For Those I Love and Shaybo.
Songular is an independent music company that empowers fearless artists through strategic streaming campaigns. Their approach is artist-driven and data-driven: this means tailored campaigns are shaped by the stories artists have to tell, using data to tie strategy to story. Today’s change makers demand a service that is as dynamic and empowered as they are.