Companies must analyze the opportunities that generate emerging technologies such as new forms of productive work and market expansion. For more than 5 years, technology has taken a prominent place in companies, causing enormous changes and forcing employees to train.
While some refused to be part of the transformation and were stopped by fear, the pandemic accelerated the process and many of those who did not take the plunge took the opportunity to grow in business.
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OECD highlights Costa Rica’s progress in digital transformation
Rodrigo Herrera, professor at the Lead University in the specialty of digital transformation, assured that “currently technology is evolving at a rate difficult to keep up and keep employees up to date and that the business is one of the main challenges . In addition, there are factors that cannot be overlooked such as: security due to IT risks, employability (skills and knowledge), as well as the need to encourage innovation ”.
Faced with change, the expert considers it important to analyze the opportunities generated by emerging technologies such as:
• Market expansion
• Know the customer and personalize your experience
• New forms of productive work
• Promote innovative and sustainable leadership
Herrera stressed that there is no precise formula and that digital transformation will always be continuous change, which can generate the reinvention of one or all areas of a business. This is why, to take this first step, it is essential to ask yourself: Where do I want to be? What do I want from the business? How far am I from the target point? What is the strategy going to be?
“We can learn from the experience of others. Let’s take a look at the famous Kodak Case, which, due to slow adaptation to technology, has become number 18 on Forbes’ list of the largest companies trading 27 cents a share in the market, ”said the professor of digital transformation .
The future of tourism: smart, digital and sustainable
According to a report presented by the Organization for Economic Co-operation and Development (OECD), on the economic outlook for Latin America and the Caribbean, in terms of the number of mobile and fixed broadband subscribers, Costa Rica has much higher figures for countries in the Region.