The real estate sector is fragmented, inefficient and lacks transparency. Roni bahar, Bjarke Ingels, and Nick chim founded Nabr to combine their experience in real estate, architecture and technology to pursue a common vision of an improved urban lifestyle, defined by quality, sustainability and accessibility. SoFA One is co-designed by world-renowned architectural firm BIG-Bjarke Ingels Group, whose namesake is co-founder of Nabr. BIG-Bjarke Ingels Group is also an investor in Nabr.

Nabr treats housing as a real consumer product. Its goal is to make buying a personalized net zero emission apartment as easy as buying an electric vehicle. Nabr’s platform uses technology and productization to increase the production of apartments available for sale in major cities, starting with San José. Nabr focuses on digitizing the design process and communicating with the supply chain. It sells directly to consumers with Nabr brand buildings; however, the company does not own any real estate or operate its own factories.

“The United States is currently experiencing the worst housing crisis since World War II. Part of the problem is that there are three times as many single-family homes built each year as there are apartments, and the vast majority of the latter are rentals. This leaves consumers with only two options: pay high rent for a small apartment in the city or buy a house in the suburbs. We launched Nabr to change this trajectory ”, declared Roni bahar, co-founder and CEO of Nabr.

Residents can buy or rent to secure their path to property with a financial option that fits their life. For those not ready to buy up front, Nabr’s LEAP program offers residents the option of locking in the purchase price of their home for an option period of up to five years. Entry into the LEAP program requires a deposit of 1%. Residents will benefit from market appreciation during the LEAP period and a portion of their monthly payments will be applied as credit towards the purchase of their home.

“We founded Nabr to build a high-volume integrated housing production system, developing the product in partnership with strategic partners in the supply chain from start to finish. We’re starting in the Bay Area, where residents face an incredibly expensive real estate market that few can afford to buy, ”said Nick chim, co-founder and CTO at Nabr. “Our long-term vision is to deliver projects in less than half the time and at affordable prices for middle-income households nationwide.”

Nabr is guided by the design vision of world-renowned architect and Nabr co-founder Bjarke Ingels, whose work focuses on using sustainability to enhance the living experience. Nabr homes are high in design, but low impact. Each apartment is carbon neutral in operation, with a fully electric design and an energy-efficient facade that harnesses the latest technology, including View electrochromic glass.

With Nabr, residents can live in the city while keeping a link with nature. Nabr’s first project, SoFA One, is built with North American wood from sustainable sources. Each apartment offers residents abundant access to light and air thanks to its high ceilings and panoramic windows, with the possibility of growing plants and cultivating green spaces indoors and outdoors on large private balconies.

“Our goal is to launch a new sustainable urban way of life. At SoFA one, residents have access to a Scandinavian quality standard of living, but they are still at the heart of Silicon Valley, America’s largest innovation ecosystem. Residents get the best of both worlds, ”said Bjarke Ingels., Co-founder and CCO at Nabr.

Located at 415 South 3rd Street, residents are in the heart of SoFA, the arts district of downtown San Jose, close to international dining and local entertainment. The development is approximately one mile from the Diridon Caltrain station, one block from San José State University, and located near all major tech employers, providing residents with abundant access to commuting options.

Facilities include a common rooftop park, electric vehicle charging, bicycle and staff storage, community garden and access to wellness and fitness facilities. Commercial spaces on the ground floor will be programmed to complement the neighborhood and serve as gathering points for the community.

SoFa One will offer more than 125 available homes, which consumers can secure with a 1% payment. SoFA One is expected to lead the way in summer 2022, with occupancy expected by summer 2023. For more information, please visit

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Cara Eckholm, Head of Growth
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+1 (917) 859 0121

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