National Safety Apparel acquires King Louie

National Safety Apparel (NSA) has acquired King Louie, an Overland, KS-based promotional products supplier specializing in the manufacture and sale of union-made shirts, outerwear and women’s apparel in the United States .

Financial terms of the deal, which was announced in January 2022, have not been released. King Louie, which has been in business since 1937, was previously an ASI listed supplier.

The deal marks the NSA’s second acquisition of an apparel manufacturer tied to the promotional products space and which has a union-made/US-made business model: in 2018, the NSA bought Rubin Brothers, a Chicago-based clothing supplier with roots dating back to 1907 that trades as Union Line (asi/92508).

The NSA noted that the addition of experienced team members through the acquisition of Rubin Brothers helped lay the groundwork for the deal with King Louie.

“In today’s tough job market, we are always looking for innovative ways to expand our manufacturing capacity in the United States and employ American workers,” said NSA CEO Chuck Grossman. “The acquisition of King Louie allows us to increase our production to better serve our customers and supports NSA’s commitment to manufacturing in the United States.”

Founded in 1935 in Cleveland, OH, by Wally Grossman and now in its fourth generation of family ownership, NSA designs and manufactures industrial safety apparel and union/American-made military apparel. The company supplies garments to wearers in the electric and gas utility industry, steel mills and aluminum smelters, glass factories, construction, manufacturing and the armed forces.

Since 2012, the NSA has made on 10 acquisitions, including the King Louie and Rubin Brothers/Union Line agreements. In December 2021, The NSA acquired Enesproa company launched in 2018 specializing in personal protective equipment for electricians.

“Our acquisitions help shape who we are”, The NSA said on its website. “We continue to grow so that we can offer our customers the widest selection of safety products in the industry. Adding to our hi-vis and flame retardant apparel lines and combining these additions with our industry-leading manufacturing capabilities has enabled us to provide hi-vis, fire and arc flash protection to workers facing these hazards at more large scale.