SONSON launches new collection celebrating creatives and pioneers

SONSON of Oakland, Calif., Unveiled the models for its new Excellence Winter / Spring ’22 capsule collection. Photo: SONSON

Tyler Shultz | Thursday, September 16, 2021


SONSON has announced its new Winter / Spring ’22 capsule collection, Excellence. The collection celebrates the creatives and pioneers who excel before and behind the scenes, those who create buzz around the world and shatter metaphorical glass ceilings.

The collection is inspired by pioneers such as Vice President Kamala Harris, Lebron James, Kobe Bryant, Zaila Avant-garde and Simone Biles. The collection’s bow ties are embellished with hand-beaded Swarovski stones and Czech Preciosa pearls. They are made of hand-woven silk dupioni, silk shantung and sateen.

SONSON is an online store specializing in high-end and luxury bow ties. The pieces, made in Oakland, Calif., Aim to redefine the traditional bow tie with designs inspired by art, cultural celebrations and personages. The company also sells home decor items, headgear, lapel pins and face masks that were introduced during the pandemic.

The Excellence line will start at $ 195 and will be available for presale on September 30 on the SONSON website.

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