NOBLESVILLE, Ind., March 12, 2022 (GLOBE NEWSWIRE) — Inspired by his passion for boxing, AE (Alvie) Sandeberg started Nonpareil Manufacturing Company (GARED) in 1922 in St. Louis, MO. In 1940 he developed five patents, changing the manufacturing standards for basketball rims and boxing equipment. A century later, Mr. Sandeberg’s basketball innovations have led to increased participation in the most accessible and watched game of modern times: basketball. There wouldn’t be any madness in March without GARED’s hoop innovations. As games have accelerated and athletes have grown stronger, GARED continues to lead the industry by activating spaces to play, enhancing sports experiences and celebrating communities through sports and recreation. To celebrate 100 years, GARED has hit a commemorative pin, released the redesigned Outer Limit® Pro backstops and renamed the 39WO to the “Alvie Hoop”.
GARED: A century of sport
“Retracing the legacy has been an extraordinary journey. After 100 years, Alvie’s innovation lives on,” said Vice President Laura St. George.
Evolution of the 39WO
During the 1920s and 1930s, Alvie Sandeberg delivered bundles of twine to local women to weave basketball nets that were tied to rim rings. Inspired by a binder clip, Alvie transformed the metal into spiral loops named “No Tie”. Additionally, its patented bracing component has increased the longevity of the hoop. The storage constraints of its St. Louis riverside factory inspired a collapsible rim design with a top guard piece to prevent balls from getting stuck.
In 1936, Mr. Sandeberg’s patents created the anatomy of the modern 39WO rim, cementing the Midwest as the birthplace of basketball.
In the 1950s, Sandeberg sold to Nixdorff Kerin Company, run by Ellis Littmann. Using an anagram, Ellis renamed it Gared Company. In the 1980s, Gared Company became a women-owned sports business under Susie Schulte. She oversaw the acquisition of Toss Back and renamed Gared Sports.
In the 1970s, GARED had 65% of the glass splashback market. Before the influx of sponsorships, sports equipment was chosen based on quality rather than tax contribution. Athletes needed top-of-the-line equipment to ensure the safety and integrity of the game. The quality of GARED’s equipment, its popularity with elite athletes, and a handshake led to a relationship with the NBA. The combination of GARED’s Snap Back rim and Outer Limit® backboard created an unbreakable setup that earned them the title of Official NBA Supplier in 1989. GARED will release the new Outer Limit Pro Basketball Hybrid Backstop in 2022.
Legends are not built overnight
Gared Sports relocated manufacturing from St. Louis to Noblesville, Indiana in 2002. Laura St. George was named vice president in 2007, returning the company to one of the few female-led sports organizations at the time. . In 2017, ownership of the parent company was transferred through a manager buyout that included Ms St. George.
In the 2000s, Gared Sports focused on increasing its sports footprint by expanding into architectural renovation, field sports and venue equipment, which expanded its dealer network to the global scale. The Indiana plant has quadrupled in size due to market growth. In 2010, Gared Sports was renamed GARED.
GARED’s PlayRX® program allows facilities to assess the health of equipment and became the framework for the 2018 digital platform project. select products based on skill level and environments. Since its introduction, the company has converted to a nearly paperless marketing initiative. As a proud advocate for the game, GARED donates to community projects in underserved neighborhoods, lobbies to support funding for PE and the PHIT Act, and is an active member of industry trade organizations.
“Your game, our business”
Kara Ooughton, [email protected]
Image 1: GARED: Century of Sport
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GARED: Century of Sport
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