The Absolut Company, a subsidiary of Pernod Ricard, is working with Blue Ocean Closures (BOC), a start-up based in Sweden, to develop an innovative closure made from natural fibers for the iconic bottle of Absolut Vodka.
Made from bio-based materials, the cap’s innovative design reduces the amount of plastic used in packaging by combining a sustainably sourced FSC fiber body with a thin top barrier layer, making it recyclable as paper and biodegradable in the oceans.
Together, BOC and The Absolut Company will develop the closure for use on current glass bottles, complementing existing closure solutions as well as an opportunity for future packaging innovations. The partnership will see several iterations of the cap through the prototyping and testing stages in 2022, with plans to share it commercially in 2023.
This is part of a broader ambition by The Absolut Company and Pernod Ricard to create a fully circular business, working with suppliers and partners to ensure 100% of its packaging is reusable, recyclable or compostable by 2025.
Speaking about the partnership, Eric Näf, Director of Packaging Development at The Absolut Company, said: “We know that collaboration across the entire value chain is at the heart of long-term progress and a real environmental, economic and social impact. As part of our circular way of thinking, we are excited to work with BOC to continue designing single-use materials and using packaging innovation to benefit the planet.
Lars Sandberg, CEO of Blue Ocean Closures, said: “We are proud to partner with Absolut Vodka to bring an alternative closure solution to market. My first job was actually in the Absolut Vodka factory, so I saw how quality is a key objective at every stage of the production process.
Ulrika Evermark, Community Manager at Blue Ocean Closures, said: “We are delighted to welcome Absolut Vodka to join us in the important development of our closures, alongside industry leaders such as ALPLA and Glatfelter. .