The truth about the talent business

And the answer to this dilemma is not data. (The answer is never data.)

Even for famous brands, less than 10% of work is awarded for this reason. Greatness is a game of endurance, but too many talented people in our industry with short attention spans crave instant gratification and don’t want to put in the hours, days and weekends necessary to make it happen.

“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work. -Stephen King

That thought might scare you, because Stephen King is a scary guy, but in a time when industry dialogue is obsessed with remote work, work-life balance, unlimited vacations, and passionate pursuits outside from the office – all of which are valuable and attractive – you are always up against a type-A marketer somewhere and their obsessive creative team ready to come up with 50 concepts to find the winning idea.

“I put my heart and soul into my work and lost my mind in the process.” -Vincent Van Gogh

But in case you’re not listening, no one says you have to cut off your ear to kick ass at your job. Late-night texts with co-workers have turned into non-stop zooms with clients, so unless you protect yourself and disconnect whenever possible, you’ll go crazy. Work hard but set limits, because no one else will, even in the best companies.

Find the tipping point between work and pleasure, and if you strike the right balance, you may find that they become one.