TVS Motor Company releases ‘A Silent Revolution’,


Chennai (Tamil Nadu) [India], Sept. 22 (ANI / NewsView): To commemorate 25 years of its journey, Srinivasan Services Trust (SST), the social arm of Sundaram-Clayton Limited and TVS Motor Company, announced the release of the book – ‘A Silent Revolution -The Journey of the Srinivasan Services Trust ”.

Published by HarperCollins India, the book is written by Snigdha Parupudi, who has crafted an empathetic narrative around rural communities who have completely transformed their lives to become empowered and empowered.

The book was unveiled by Thiru MKStalin, Hon’ble Chief Minister, Tamil Nadu. The first book was presented to Thiru MK Stalin, Honorable Chief Minister, Tamil Nadu by Venu Srinivasan.

“A Silent Revolution-The Journey of the Srinivasan Services Trust” introduces readers to OSH’s inspiring journey of being a catalyst for this transformational change in underserved rural communities. The story shares inspiring examples of how SST has always worked to improve the socio-economic status of the underprivileged in rural India. The book also chronicles the Trust’s exemplary interventions across six key pillars: economic development, environment, socio-cultural development, infrastructure, health care and education, helping to improve the lives of rural communities.

Venu Srinivasan, President of TVS Motor Company, Managing Director of Srinivasan Services Trust, said: “Twenty-five years ago when we created SST, we weren’t sure how our social work would take shape. Our principle was centered on the guiding values ​​of the group. to maintain trust, create value and be of service to the community. We wanted to be catalysts for sustainable development. This book is a testament to the dignity, prosperity and hope that Srinivasan Services Trust has created by working tirelessly with local communities. I express my sincere gratitude to Snigdha Parupudi, who, through this book, has opened a window on this transformation. ” Emphasizing the philosophy of TVS Motor Company and its founders, the book sums up the patient and progressive approach of SST which adopts management concepts to create sufficient and prosperous rural communities. The author has also beautifully captured anecdotes from beneficiaries and OHS field staff, which provides insight into how positive change is happening and what is needed for transformation.

Srinivasan added: “Just like the tiny drops of water that eventually flow into the mighty Amazon River, it is not the hundreds of people who work in OHS, it is the thousands of people in the villages who work for themselves. that make this powerful change possible. This is what we really exploit. My hope, as we continue to expand our footprint in villages, is that our work will inspire other business groups to explore our scalable and sustainable development agenda for those who need it most. Snigdha Parupudi, author of “A Silent Revolution – The Journey of the Srinivasan Services Trust” said: “During the writing of this book, I was moved by the power and simplicity of the work carried out by Srinivasan Services. Trust. Has been a privilege to spend time with SST staff and the resilient communities they work with. There is a sincerity of yesteryear that I associate with TVS Motor Company that comes through SST. What they have accomplished in such a quiet and low-key manner is nothing short of revolutionary. Today, more than ever, I believe the world needs these stories of hope and opportunity. ”The OSH model to transform attitudes and changing communities strengthens India’s underserved populations – living in its villages, excluded from the economic boom of recent decades. This book comes at a time when corporate social responsibility has the potential to help create a new India. It illustrates how a pioneering and well-organized program can change lives for the better. The book will be available on this Snigdha Parupudi grew up in western Canada and South India. She is a gold medalist from the University of Madras and has experience working in the social sector. She is interested in issues of inequality, displacement and urban life, in particular their effects on women. His work has appeared in Parabola, National Geographic Traveler, Open Magazine, and several major dailies. Snigdha lives in Chennai with her husband and two cats. This is his first book.

Srinivasan Services Trust (SST), a non-profit, non-governmental organization promoted by Sundaram-Clayton Ltd. and TVS Motor Company Ltd., has been engaged in rural development activities since 1996. SST works in thousands of villages in five states of Tamil Nadu, Karnataka, Andhra Pradesh, Himachal Pradesh and Maharashtra. The holistic approach to OSH focuses on critical areas of economic development, health, education, infrastructure, environment, and social and cultural development in villages.

This story is provided by NewsView. ANI will not be responsible for the content of this article in any way. (ANI / NewsView)


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